HOW TO USE BOARD-TRAC® INFORMATION

The following are just a few of the examples of how our clients have used Board-Trac data over the years.

• Effectively craft a message influencing young consumers’ purchasing habits using brand preferences and influences sections of the reports.

• Determine brand awareness regionally, nationally and vs. the competition’s.

• Track a company’s positioning in the market among the various consumer segments using comparative data.

• Determine price point positioning against the competition’s.

• Analyze market share … yours vs. the competition’s.

• Determine strengths and weaknesses against competitive brands.

• Analyze distribution issues using the regional data.

• Determine when and how to reach this consumer through promotions and/or cross-promotions with other companies.

• Develop marketing and distribution strategies.

• Formulate education strategic business decisions by analyzing spending habits and brand preferences.

• Build a profile of your target consumer.

• Identify new opportunity segments to grow your business.