2010 Consumer Report

Our Skateboarding Report explores trends that have been developing and are prominent this year. It provides an in-depth analysis of purchasing habits, brand preferences and lifestyle attitudes.

The profile covers the average skateboarder according to the data collected and outlines the frequency of participation, length of participation and participation by age and gender.

Included in the Hardgoods and Softgoods sections are respondents’ purchasing habits as related to sport-specific equipment - decks, trucks, wheels and helmets; T-shirts; shorts; jeans; shoes; watches and sunglasses, among other products. These sections also provide trends, frequency of purchase, shopping destinations and amount spent.

The Lifestyle / Online Influences section illustrates how board sports participants are influenced by the magazines they read, action sports TV watched and other factors including their friends, athletes, and how they make specific purchasing decisions based on how the looks on them, comfort, brand, and other product attributes. This section also illustrates how they spend their extra time, their musical preferences, video games they play, what they do online and if they have made purchases online.

Much of the analysis is contrasted between varying groups or segments - old vs. young, frequent vs. infrequent, male vs. female, etc. For example, skateboarder who skates once a week or more (frequent) might be compared to those who board less often (infrequent).

2010 Size of Market Reports

The Skateboarding Size of Market Trend Reports give a comprehensive view of the category based on self-reported data from Board-Trac’s annual studies. The report provides market facts including demographic profiles and an overview of the population in the United States and how those age segments influence participation.

2010 Product Specific Reports

Need specific information? Check out Board-Trac's new Skateboarding Product Specific Research Reports

Each report will include overall information from a category, plus specific product information from a consumer and retail perspective, as well as a forecast of annual sales, units and average price points for the featured product.

For example: The Board-Trac Deck Report includes demographic and participation charts from our annual consumer report, specific data on boards- Top Deck Brands, Frequency of Purchase, Average Units Purchased Per Year, Average Amount Spent; the most current information on decks from our quarterly specialty retail reports - retailer demographics, top brands carried, number of decks carried by specialty retailers and Size of Market data specifically for decks - units/dollars/average prices for both active and passive participants.

These reports are approximately 35+ pages.

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