Consumer Report

Our Snowboarding Report explores trends that have been developing and are prominent in 2009. It provides an in-depth analysis of purchasing habits, brand preferences and lifestyle attitudes.

The profile covers the average snowboarder according to the data collected and outlines the frequency of participation, length of participation and participation by age and gender.

Included in the Hardgoods and Softgoods sections are respondents’ purchasing habits as related to sport-specific equipment - boards, boots, bindings, goggles, helmets and outerwear; T-shirts; shorts; jeans; shoes; watches and sunglasses, among other products. These sections also provide trends, frequency of purchase, shopping destinations and amount spent.

The Lifestyle / Online Influences section illustrates how board sports participants are influenced by the magazines they read, action sports TV watched and other factors including their friends, athletes, and how they make specific purchasing decisions based on how the looks on them, comfort, brand, and other product attributes. This section also illustrates how they spend their extra time, their musical preferences, video games they play, what they do online and if they have made purchases online.

Much of the analysis is contrasted between varying groups or segments - old vs. young, frequent vs. infrequent, male vs. female, etc. For example, snowboarder who board 15+ times per season (frequent) might be compared to those who board less often (infrequent).

Size of Market Reports

The Snowboarding Size of Market Trend Reports give a comprehensive view of the category based on self-reported data from Board-Trac’s annual studies. The report provides market facts including demographic profiles and an overview of the population in the United States and how those age segments influence participation.

Estimated retail sales including total dollar volume (retail) for 2009, units sold and average price for hardgoods, softgoods, shoes and accessories are presented in two charts – one reflects spending by active participants and the second reflects spending by not-so-active or passive participants.

Estimated retail sales from 2001 to 2009 is charted from data on spending by snowboarders on a variety of hardgoods and softgoods associated with snowboarding.

Profiles of the 2009 participants include overall participation, spending habits by channels of distribution, and a demographic overview of participation by age, by age segmentation, gender and cross over sports participation.

Product Specific Reports

Need specific information? Check out Board-Trac's new Snowboard Product Specific Research Reports.

Each report will include overall information from a category, plus specific product information from a consumer and retail perspective, as well as a forecast of annual sales, units and average price points for the featured product.

For example: Board-Trac Snowboard Report includes demographic and participation charts from our annual consumer report, specific data on boards- Top Snowboard Brands, Frequency of Purchase, Average Units Purchased Per Year, Average Amount Spent; the most current information on boards from our quarterly specialty retail reports - retailer demographics, top brands carried, number of boards carried by specialty retailers and Size of Market data specifically for boards - units/dollars/average prices for both active and passive participants.

These reports are approximately 35+ pages.