Board-Trac’s syndicated Consumer Research examines the lifestyles and purchasing habits of those tweens, teens, young adults and aging participants, who are active in the sports of skateboarding, snowboarding and surfing. These studies explore brand preferences and purchasing habits related to T-shirts, shorts, jeans, shoes, sandals, watches and sunglasses, as well as the hardgoods associated with these sports (i.e., skateboards, trucks, wheels, snowboards, surfboards, wetsuits, etc.)

Reports include brand preferences, product ownership, influences, spending, sports participation and leisure time activities such as online, music and video game ownership/playing.